ag棋牌

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                                网站首页 > 资讯

                                国信证券:生鲜电商行业需求趁势而起 紧抓供应链胜负手

                                来源:金融界   作者:金融界   时间:2019-03-20 15:03  字号选择:

                                长期来看,生鲜企业只有回归产品,深耕供应链,才能树立真正壁垒。

                                行业概述:背靠万亿生鲜市场,电商蓝海大浪淘沙

                                SHENGXIANDIANSHANGSHIZHILIYONGHULIANWANGPINGTAIZHANXIAO,JIANGSHENGXIANCHANPINTONGGUOZIJIANWULIUHUODISANFANGWULIUFANGSHIPEISONGJIZHONGDUANXIAOFEIZHEDEJIAOYIMOSHI。BEIKAOSHENGXIANXINGYEDEWANYIJIBIESHICHANGTILIANG,SHENGXIANDIANSHANGJINNIANLAIFAZHANXUNMENG,2018NIANLINGSHOUGUIMODADAO2424YIYUAN,GUOQUWUNIANFUHEZENGSUGAODA66.70%,DANZHENGTILAIKAN,SHOUZHIYUQIANQIHUOKEYINLIUYIJIGONGYINGLIANJIANSHELIANGDATONGDIAN,SHENGXIANDIANSHANGXINGYESHENTOULVMUQIANRENGJINWEI4.9%,KONGJIANYIJIUGUANGKUO。WEILAISUIZHENIANQINGKEQUNXIANSHANGXIAOFEIXIGUANYANGCHENG,XIANSHANGJIAOYIXITONG、WULIUPEISONG、DASHUJUDENGJISHUDEWANSHAN,XINGYEZHENGTIWEILAIZENGZHANGYOUWANGJINYIBUJIASU。

                                格局变化:洗牌中成长,三种主流模式并存

                                ag棋牌SUIRANSHENGXIANDIANSHANGYIZHIYILAIDOUSHIQIYEBUJUREDIAN,DANMUQIANRENGWEICHANSHENGCHENGSHUWANZHENGKEFUZHIDEYINGLIMOSHI,16NIANQUANGUOSHENGXIANDIANSHANGJIN1%YINGLI。SUIZHEJINLIANGNIANYINGLINENGLIJIAOCHAQIYEDELUXUCHUJU,SHICHANGYOUWANGJIASUXIANGLONGTOUJIZHONG。JUTILAIKAN,MUQIANSHICHANGSHANGZHUYAOXINGCHENGLESANZHONGZHULIUSHENGXIANDIANSHANGMOSHI,BAOKUODIANCANGYITIHUADESHENGXIANO2O,DAIBIAOQIYEHEMAXIANSHENG,YONGHUISHENGHUODENG;YIZHUANZHUSHENGXIANPINLEIHEQIANZHICANGWEITESEDECHUIZHIDIANSHANGMOSHI,DAIBIAOQIYEMEIRIYOUXIAN、DINGDONGMAICAIDENG;YIJITIANRANXIANGYOULIULIANGYOUSHIJIACHIDEZONGHEDIANSHANGPINGTAIXIADESHENGXIANPINDAO,DAIBIAOQIYEYOUTIANMAOCHAOSHI,JINGDONGSHENGXIANDENG。

                                长期胜负手:回归产品力,深耕供应链

                                ZHANGQILAIKAN,SHENGXIANQIYEZHIYOUHUIGUICHANPIN,SHENGENGGONGYINGLIAN,CAINENGSHULIZHENZHENGBILEI。ERSHENGXIANCHANYELIANKUADUJIAOZHANG,QIECHANPINDEJISHIXINGHEFEIBIAOXINGTEZHENGSHIQIZAIBAOXIAN、CHUZANGYUYUNSHUGUOCHENGZHONGGUIMOHUATONGCHOUNANDUJIAODA,ZUIZHONGDAOZHICHENGBENGAO、SUNHAOGAO、JIAJIAGAO。YINCIQIYEBIXUFENBIEZAICAIGOUDUANDAZAOCHUFUHESHICHANGXUQIUDEDANXINGCAIGOUNENGLIBINGJIANLIWENDINGDEGONGYINGQUDAO;WULIUDUANJIADADUILENGLIANYUNSHUDEBUJULIDU;CANGCHUPEISONGDUANJIAMAQIANZHICANGDENGCHUANGXINMOSHI,BINGJIJILIYONGDASHUJUFUNENG,TIGAOPEISONGXIAOLV。ZUIZHONGZHUBUDAJIANGAOXIAODEGONGYINGLIANTIXI,GAISHANQIYEYINGLINENGLI,SHIXIANZHANGQIJIANKANGFAZHAN。

                                投资建议:建议关注商超龙头永辉、家家悦及电商龙头阿里

                                ZONGJIELAIKAN,DUANQI“XINGUAN”YIQINGCUISHENGLESHENGXIANDIANSHANGXINGYEXUQIUDEJINGPEN,YONGHUXIANSHANGXIAOFEIXIGUANYOUWANGDEDAOPEIYANG,JINERXINGYEZHENGTISHIXIANJINYIBUFAZHAN,DANTONGSHIYEDUIYUQIYEGONGYINGLIANNENGLITICHULEJIAODAKAOYAN,YIQINGGUOHOU,JUBEIJIAOQIANGYUNYINGNENGLIDELONGTOUGONGSIYOUWANGTONGSHISHOUYIXUQIUTIZHENJIJIZHONGDUTISHENGQUSHI。DUICIWOMENSHOUXIANTUIJIANSHENGENGSHENGXIANDUONIANYONGYOUYOUXIUDEGONGYINGLIANGUANLIJINGYAN,CHANPINFENGFUDUGAOBINGTONGGUODAZAOXIANSHANGXIANXIAYITIHUADEGOUWUSHENGTAIXIYINKELIUDESHANGCHAOLONGTOU,ZHONGDIANTUIJIANYONGHUICHAOSHI、JIAJIAYUE。QICI,JIANYIGUANZHUTIANRANXIANGYOULIULIANGYOUSHI,YITUOGAOXIAODAJIANDEWULIUPEISONGTIXI,BINGYONGYOUHEMAXIANSHENGZHEIYIXIANSHANGXIANXIARONGHEYETAIDEDIANSHANGLONGTOUALIBABA。


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